Consumer Solutions From Coinbase And Others Aim To Attract Retail Investors To Cryptocurrency Market

“Due to regulations, one has to now be an accredited investor to have the best deal flow. The retail market isn’t currently built for ease, if someone wants to invest in a portfolio they have to sign up for multiple exchanges, move money across accounts, set stop losses, use hardware wallets, etc, Parul Gujral, Founder and CEO of Snowball, told me.”

In an attempt to bring retail investors back into the cryptocurrency market, new consumer-grade solutions from Coinbase and other companies are being launched to provide tools to “smartly” navigate the murky crypto market.

Coinbase Bundle offers a market-weighted selection of the five cryptocurrencies available to buy and sell on Coinbase. With Coinbase Bundle, users can buy a bundle of five cryptocurrencies for as little as $25. Ultimately, Coinbase Bundle is aimed at helping the customer form their cryptocurrency portfolio. Coinbase Bundle will also help customers decide on what cryptocurrencies to buy within a certain price.

Once a bundle is purchased, the underlying cryptocurrencies are stored in users’ respective wallets, behaving like separate cryptocurrencies in their Coinbase account. Users can buy, sell, send and receive each cryptocurrency as an individual asset.

Hunter Harrison, Founding Partner of Konza Capital, believes Snowball is tackling a true pain point for retail investors. “The average retail investor doesn’t have proprietary deal flow or access to advanced trading tools. Passive investment platforms like Snowball’s SCIA will allow them to gain easy and advanced exposure into digital assets,” Harrison said.

Once Snowball is officially launched later this month, users will no longer have to sign up for multiple crypto exchanges, download or purchase different wallets, decide what tokens to buy and sell, and will have their investments working strategically in accordance with market fluctuations.

Retail Investors Focused On Bitcoin

In order to support this, Abra provides retail investments in different assets using Bitcoin as the backbone of their investing platform. Abra runs a single global platform that enables investment exposure to dozens of different assets all based upon collateralized Bitcoin contracts.

A Little Help Goes A Long Way

An open financial system depends greatly on people’s ability to understand, explore and choose cryptocurrencies in which to invest. As a result of the consumer solutions from Coinbase and others, the cryptocurrency market could still see increased interest from retail investors moving forward.

Written by: Rachel Wolfson

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