The Secret of Google SEO

Every company or person wants their website on rank 1 in Google. Achieve a high rank with right SEO (Search Engine Optimization) knowledge.

Before we dive deep into the topic, you may ask why you need Google SEO. A well-done Google SEO strategy will make your website visible on top of google, leading to more traffic and an increase of conversion/sales. At the end of the day, it’s there to increase your revenue.

SEO, the acronym for Search Engine Optimization, is the process to get organic, or un-paid, traffic from the search engine results page (SERP). This includes the optimization of your website (on-page) and your content marketing (off-page) in the best possible way.

A typical SERP-Snippet looks like this:

To be able to master and control your rank in Google, you have to understand how search engines work and what their purpose is.

Search engines like Google have one primary function: Serve the user the best possible solutions. They want to show you exactly what you are looking for.

And I assume you want, like everyone else, high quality but also relevant content, if you search for certain keywords. To serve you the best content, Google crawl (scanning) different websites to understand what the site is about.

So, they key lesson is, that you should always keep your users in focus and not the search engine itself.

PS: Google will never reveal the exact algorithm they use to rank sites. However, we do have a good understanding of the factors that impact SERP rankings.

Humans search for keywords. To be visible for them, you need these keywords. Search the phrases your customers are most likely to search for. Analyse your competitors and use their keywords too. If you have a Google AdWords Campaign, use these to optimize your SEO.

There are many factors with an impact on your website’s ranking. The most important are

Google looks at the contextual relevance of a site and rewards relevant sites with higher rankings. This levels the playing field a bit, and might explain why a niche site or local business can often rank higher than a Wikipedia article. You can use this to your advantage by bulking out the content of your site with relevant content, and use the on-page SEO techniques described in later chapters to give Google a nudge to see that your site is relevant to your market. You can rank higher with less links by focusing on building links from relevant sites. Increasing relevance like this is a powerful strategy and can lead to high rankings in competitive areas.

Trust is at the very core of Google’s major changes and updates the past several years. Google wants to keep poor-quality, untrustworthy sites out of the search results, and keep high-quality, legit sites at the top. If your site has high-quality content and backlinks from reputable sources, your site is more likely to be considered a trustworthy source, and more likely to rank higher in the search results.

Previously the most popular SEO strategy, authority is still powerful, but now best used in tandem with the other two principles. Authority is your site’s overall strength in your market. Authority is almost a numbers game, for example: if your site has one thousand social media followers and backlinks, and your competitors only have fifty social media follower sand backlinks, you’re probably going to rank higher.

Are users sticking to your content like glue? Or are they visiting and leaving your site faster than Usain Bolt? How users behave on your site are currently the strongest factors in Google’s algorithm. You can take advantage of this by improving user experience.

Often said and proved: UX is the new SEO. UX will change the user behaviour, and if it’s well-done, your content quality increases. UX is known to put the user in focus and that’s exactly what you have to do, to rank high on Google or every other search engine.

In conclusion you must be aware of

To gain a high ranking on Google, you need to optimize your website and show the world wide web that you are existing. Both steps are necessary for a successful SEO-campaign.

There are many tools, websites and blogs about this one, so I won’t get in the details here to repeat it all again.

You should meet these requirements

All of these requirements are necessary to serve the best solutions for the users, and Google of course.

A few tools to check some of the requirements:

Now that your website is technically in optimal condition, you have to show Google, that your website is relevant in your industry and gain some authority. To achieve that, you have to start Content Marketing. Note that a high quality of your content is crucial. This is a slow process and can take months.

Update your website regularly, be active on social media, start a blog about relevant topics, build E-Mail Marketing and writing newsletters. Communicate with your customers and potential clients. Show the world wide web you are there.

That is the crucial part of a successful SEO-campaign. You can have the best website ever, no one cares, if no one finds you. Show humans you are there and Google will notice. If you do a good job, you will be rewarded with a high ranking.

And that’s it, that’s the Secret of Google SEO. You see, there is no promised secret. Anybody who try to sell you the big secret is just interested in your moeny.

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