When to use data vs intuition

When to choose intuition over data.

As a Product Manager, you are trained to analyse and use data at all times. But, sometimes, it might be better to use your intuition or gut instinct instead.

When you’re creating something that’s never been done before, there will be no data available to analyse.
In some cases, even if you find data on similar products, it might not be that relevant to how your specific product will be received.

You should use data when it’s readily available and it’s accurate.

Thinking about metrics might take more effort than just doing it and then measuring the results.

As a CEO or PM, the following tools might be more valuable than data in making a product successful:
- Vision;
- Experiences;
- Intuition;
- Intelligence;
- Knowledge.

Data is only one tool in your toolbox, you don’t have to use it all the time.

Related posts:

Cross-border payments are one space where blockchain technology is actively worked upon to enable better, faster, cheaper payment alternatives than one's prevalent today!. Stellar.org is prominent…

Here is a story written a few years about that time. If women of the Purapecha indigenous nation in the village of Cheran, led by Dona Chepa had not stood up and driven out the drug lords, it would…