People working for a purpose

This is the first article in our ‘What’s the problem?’ series that explores problems and challenges faced by purpose-driven organisations. Purpose-driven organisations include any start-ups, small businesses, not-for-profits, NGOs, social enterprises, charities and foundations that are working towards making positive social and environmental impact.

Motivated, passionate and committed: the most important asset for any purpose-driven organisation is its people. Those drawn towards for-purpose work have a range of unique strengths, but also unique vulnerabilities. By nurturing their workers’ strengths and supporting them in growth areas, for-purpose organisations can bring out the best in the people who drive them forward.

For-purpose people are generally passionate and care deeply about a cause, with high expectations towards themselves. Their perspective on work differs from conventional notions of achievement and authority-seeking, and they often feel ‘different’ from public or for-profit workers in their values and priorities.

Now, while this all sounds rosy, there is a flip side to having a talent pool of workers with this profile. For example, an…

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